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19/11/2001
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:claudia's
column:
gamine
as myth or the ultimate in good taste?
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Gather
round all you cynics, sociologists, demystifiers, the mystified and those
fans who believe in us with blind adoration. Gamine have to give you assurance
that at last, in us, you have found an authority on style, art and good
taste. Occasionally sociologists decode cultural phenomena through what
they call semiology. Beneath all the signs and symbols, they unearth (they
believe), not the truth but a myth which has been naturalised and normalised
into what is accepted as legitimate and true, like 'T****s is a talented
band...'; nothing but a vapid ideology. Who would do such a thing? Turn
some perfectly nice signs into a manipulative and capricious myth? |
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Roland
Barthes blames it on the dominant social classes, i.e. the bourgeoisie (c.f.
Roland Barthes: "Mythologies"), whose powers are
manifested in politics, education, media, major record companies and so
forth. It is in their interest to propagate cultural myths in order to maintain
their powers. Not that this regime is entirely despotic, more a harmonious,
transient hegemony, which is supposedly run like a democracy - where the
masses, the petit-bourgeoisie, the consumers, 'vote with their money' (if
they really had any choice would they buy Wes***fe ?) The bourgeoisie deal
with uprisings by using the rhetoric of common sense and creating a new
negative myth to admonish them, e.g. 'techno is for drug users'. If, however,
these deviant groups prove too popular and domineering to be vanquished
then they are assimilated into the bourgeois hegemony and are delegated
a 'type' e.g. Beatnik, Punk or expressionist. Slowly these groups' powers
are eroded, by having all their signs conformed and the petit-bourgeoisie
can relax again. |
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All
of this would have been fine until the birth of Gamine. Our cultural authority
is undeniable and yet we are far from being members of the bourgeoisie,
we are in fact excluded, not necessarily by choice, just circumstance. We
are the oppressed, in this case not by the bourgeoisie, but by being forever
bound to make classic music. Oppressed by our vocation. Music is our master
who we respect and obey, as it teaches us truth. |
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Why is it then
that Gamine has authority on style and the Beaut***l S**th do not? I am
not proposing in any way the tautological argument 'Gamine is good because
it is'. There is no arbitrary reason why people love us. What we possibly,
rather naively, have to consider is that a pure and spontaneous choice
is existentially possible when people hear our music or come to our gigs
for the first time. Phenomenology might explain why it is that when an
audience first experiences "Gamineness" it experiences something that
can only be equated with a religious experience - shock, often tears,
unlimited understanding, love, conviction and conversion.
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Take heed, do
not try to understand the ontology of Gamine empirically, you will only
be confused. We do not mean to dominate you, we can't help it. But have
faith that Gamine will perpetually bring you great tracks, music to dance
to, something to shock your granny with, unforgettable tunes and meaning
to your lives (and after-lives).
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